I grew up just outside of Dover though I spent a few spells with family in Lelot, France. I’ve always had an appreciation for nature but I wouldn’t have classed myself as an environmentalist. Both my parents have always been big on nature, taking the family on a lot of camping type outdoor activities.
I’ve always loved music: listening to it, recording it, making it- so I don’t think it was a surprise to anyone who knew me when I started up a record label, Route9 records, just before I went to uni. Still knowing I had a lot to learn and people to met I headed off and ended up living with Steve Bullen among 6 or 7 fine other lads in second year.
I guess what really made me really take up action when it came to the environmental was the documentary Before the Flood which I watched with Steve (Bullen) during my second year. I had known about climate change but I never truly understood the real extent of the situation before watching that documentary.
By the time we went to bed the evening, we’d got the blueprint for the business and knew what we wanted to achieve. I graduated a few years ago now and that allowed us both of us to focus on making greenleaf a reality.
Business Management at Leeds Beckett University
First-class cricket for Leeds Bradford MCCU
Roles in Business Development
I haven’t always been an avid environmentalist. Although, I grew up in the west country – near Bath – so my childhood was set to a background of rolling green valleys. I was raised on stories of my father’s Sunbeam Tiger and flights to France for work in a single engine aircraft… not exactly the cleanest lifestyle! But we weren’t wealthy growing up, so I’ve been familiar with economising from an early age.
Being educated in the 2000s, phrases like “climate change” were commonplace, although, I never really paid much attention unless it was Attenborough’s velvet tones. I took an early liking to cricket and that was that – all I wanted to be from then on was a cricketer. Until my mid-20s, I attempted to break into the professional game with only limited success. In 2014, I went to university in Leeds mainly because there a cricket centre there – I had no idea what I wanted to do beyond cricket.
I knew I wanted to start my own business and do something I’m passionate about. In my second year I met a chap called Adam Daughters and it was then I began to pay close attention to environmental issues. Adam was a graduate engineer from Warwick, but more significantly an active environmentalist. This quickly rubbed off on me and by the end of that year I was hooked, I spent more time reading up on environmental issues than I did my textbooks.
The next year I met Andrew Woodward, he had already started his own company which – given my ambitions – immediately caught my attention. We established early that environmentalism was among many shared interests and within 3 months we came up with the first concept for Greenleaf.
We continued to develop and research the idea until Andy graduated, at which point we launched Greenleaf TDG.
I grew up in the South East of Kent a little outside Canterbury but moved closer to the seaside in my early teens. Living close to a City, pollution was always something you could feel first hand, yet at a young age it is not really something you take much notice off.
I have always had a love for football, both watching my favourite club Arsenal and playing it. I spent a lot of my weekends traveling across Kent playing football in many different cities and towns and like most teenagers it was all I wanted to do when older. Playing football is where I first met Andrew Woodward and I speak on behalf of both of us when I say back then we would never have expected to be in business together.
Growing up our passion for music brought me and Andrew closer working on various projects through the years before being part of Route 9 records. Fast forward to early 2019 both Andrew and Steve agreed to bring me on board, like Steve and Andrew I too would never have classed myself as an environmentalist early on in life but would always try my best to ensure I was doing my bit.
Joining Greenleaf has opened my eyes to the possibility of being greener and has given me a platform to do more, which in turn we as a company aim to do.