What is Green Noise and Green Washing?
In the modern context with nearly half the UK population interested in environmentalism, shopping for eco-friendly goods and services should be simple right? Sadly, it isn’t because as environmental consideration has become a hot topic, the world of marketing has jumped on it nearly as much as it has our love for pets. The marketing expert’s main contribution to the conservationist movement has been a lot of “green noise” and “green washing” to make the most of trend. Unsurprisingly, such developments have drawn in all too many unsuspecting folk with good intentions and have been a source of much frustration for the those trying to shop green. So if you’re unfamiliar with the concepts, here’s a bit more about them and how we’re doing our best to help you avoid them.
Ok, I understand green noise but how can I trust your Semi-Certified Network hasn’t fallen for it? And who made you judge, jury and executioner?
An environmental purist will tell you that any company started after 1992, who hasn’t taken environmental sustainability as part of their core values and activity from their inception; or any business who didn’t start making the turn towards being green then, is the equivalent of a blood diamond – and we certainly empathise with this.